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The pillar Google wrote down
E-E-A-T - Experience, Expertise, Authoritativeness, Trustworthiness - is the one signal family Google explicitly documented, and the one most sites and tools still skip. What the TrustGrowth Score's E-E-A-T pillar measures: would a careful stranger believe you?
TrustGrowth Team
·
July 4, 2026
·
5 min
